AdSense Vice President Dan Taylor said through a post that after 20 years, Google AdSense has brought some major updates. Many people are already aware of this. But for those who do not know or who did not fully understand the post, today I will explain in a very simple way what updates are coming to Google AdSense. Google Adsense new update coming soon in 2024. So let’s understand simply, about the new major update of Google Adsense after 20 years.
Google Adsense Major Update in 2024
Google has done some good and some bad in their new update. Let’s know in detail what is there in this new update of 2024, what is being changed, why this update actually came.
Google Adsense is an advertisement publisher site. The work of Google AdSense is that it takes deals of Ad Supply from its customers and displays them on various websites that have AdSense approved websites. If you are a blogger, if your website is Google AdSense approved then ads will show on your site. Until 2023, we knew that the money that Google Adsense took from its Ads customers for displaying ads was divided into 2 parts and went to 2 people. AdSense itself would keep 32% of the money and the creator of the site where the ad will be shown would get the remaining 68% of the money. But now this structure will be changed in 2024.
It has been said that if a publisher wants to publish an ad from 2024, Google Adsense will keep 15% of the revenue of the published ad as an ad publishing fee. So you think the blog creators profit? The remaining 85% of revenue blog creators will get? no The remaining 85% of the revenue will be after the ad is shown on the blog creator’s website. 80% of this 85% revenue will be received by the blog creator, whose blog will be shown the ad, and 20% will be received by AdSense. Many may have a problem to understand, so let’s understand with an example.
Example:
Consider, an ad publisher has a budget of $100 to publish an ad to AdSense. Now what AdSense will do is, AdSense itself will deduct 15% of this 100$ i.e. 15$ as ad fee. After that 85% i.e. 85$ will be used for ad publish. When this 85$ ad is shown on a website, the creator of that website will get 80% of this 85$ i.e. 68$. And the remaining 20% i.e. 17 dollars will get Google Adsense. Follow the chart below to understand.
For those of us who are creators, who are bloggers, there is no change here. We will still get the same $68 revenue on $100 ads. But that’s changing for those who are eds publishers. In the past, if they wanted to show an ad for $100, they could do a full $100 ad show. Now if they want to show an ad of $100, Google will first deduct $15 from them as an ad fee and then show the ad with the remaining $85. I think now you have got a complete clear idea about this.
2. The way we earn will be changed.
Google is going to bring a big change for bloggers and creators in its 2024 update. This change is how we generate earnings. Earlier it was like that, ads were shown on our site, impressions were made but we did not get earnings from these impressions. It’s not like we don’t earn from impressions at all. We used to get earnings from impressions but that was a very small amount of earnings. If someone clicks on those displayed ads then we get earning. The rule of Google AdSense was that if the visitor of our website clicks on Ads then we will get earnings from there. But after 2024 AdSense will change the rules so that we will get earnings only if there are impressions on our site. Adds click will not be required.
We have some advantages and some disadvantages in this. Let’s find out, what are the advantages and disadvantages of earning as a result of impressions.
Advantage of Earning from Impressions
This update of 2024 will actually benefit most of the users. Because we have to be updated with the times. There are many people whose earning source is only adsense. Many Adsense accounts would have been banned due to earlier rules, but after the 2024 update, most of these issues will be resolved. Let’s find out how.
Account will not be banned from invalid clicks
AdSense account is mostly banned due to invalid or spam clicks. What exactly is invalid click? If your own click is mistakenly followed by the ad that shows on your site, then it is considered an invalid click. Again many times it happens that your enemy comes and spam clicks on your site. By clicking ads many times, your account gets banned. These issues will be resolved in the 2024 update. Because now don’t depend your earning on click.
Ranking on google
Adsense earning rate idea
Earlier we had no idea how much 1000 visitors would actually earn us. Because earlier, sometimes we got 5$ for 100 visitors and sometimes we didn’t even get 1$ for 1000 visitors. It depends on the click. If there were clicks then we would get earning. If not clicked, even 10000 visitors would not earn.
After the update of 2024 we will have an idea that how many dollars we will get for 100 visitors and how much we will get for 1000 visitors. Because then if 1000 visitors show 5000 ads, then we will earn depending on those 5000 impressions. In the same way, if there are 500 impressions for 100 visitors, I will earn depending on that. It is an advantage that now we will have an idea that if we get 1000 visitors per day on our site that means I will earn 5 dollars or 7 dollars per day.
Disadvantages of Earning from impressions
As there are many advantages to earning from impressions, there are also some disadvantages. Let’s know its disadvantages.
Earnings may decrease
Previously, many people used to put pop up ads for earning, as if the visitor actually clicked on those ads by their own will or by mistake and the earning was generated from there. But after 2024 it will no longer be profitable. Those who have fewer visitors on their website will not earn as much as before by using any tricks. But it is definitely an advantage for those who have more visitors to their site. So those who used tricks should now focus on SEO.
Your experience will not work
Creators have been using AdSense for a long time and got an idea that if you put ads here, more clicks will come, clicks will come from pop up ads. Or if you put ads on this type of post, there is a possibility of clicking on it. But since now the click will not generate other earnings, so their experience will no longer work. Wherever they put ads, they don’t get much benefit on ads clicks.
AdWords publishers will not get guaranteed clicks
This is a huge disadvantage for publishers. Because publishers show ads to get visitors to their site or to sell their products. Earlier they had to pay if someone bought their product. But after 2024, whether anyone buys their product or not, whether anyone visits their site or not, they will have to pay only for showing ads.
My Opinion:
Overall google adsense complete update would have been fine if they kept the option. The option is, the publishers can select while publishing the ads whether they want to pay for the clicks of the ads or they want to pay only when the ads are shown. If Google AdSense had such an option then I think everything would be in a standard. But Google has not said anything that there will be any such option. However, this update has not been launched yet. So it is not possible to say whether Google will keep any such option in their system. We will know only when it is launched. But in my opinion they should keep such options.