UNABE LEVIR AND BYONS Pools celebrate a bold denim
Based on the success of the first chapter – “Laundarate”, which inspired the audience re -imagining a classic 1985 ad – “Pool Hall” re -explained the Levy’s Grammy Award -winning director Melina Matsouus for the latest chapter of Reimagine Campa
Levir and Beon’s Debbie Pool Hall, the second chapter of the Ramagine Campaign, re -explained the Iconic 1991 Levy ad. Melina is directed by Matsa Moucas, featuring Beyons in a denim-on-denim look in the film, facing Timothy Olifant in a high-level pool game. The campaign celebrates Lev’s Heritage Tihaya and Uniqueness, introducing worldwide with digital, social and brand activations.
This promotion was combined with the creative partnership with the TBWA \ Chiat \ Day LA and produced by De L La Revolucion/Preretberd.
“Pool Hall” denies the expectation of Beyons when he plays a local shark, Timothy Olifant, played in a high-level game in the pool. To celebrate Levy’s products as a modern style staple that controls to develop, the new chapter accepts bold explanations and encourages the wearers to make their own. The images with Chapter 2 highlight the focus of the expedition by highlighting the styled striking pieces including custom ornaments to reflect the uniqueness including ribcase wide leg jeans, breakdown vest and spade.
“There is no more wardrobe a piece that makes it comfortable, modern elegance, classic American clothing and nostalgia like denim,” Biones“And when I think of all the things I think of Levi.” He also said, “For the second chapter of our collection, we had more fun to re-imagine the denim-ba-denim narrative, through a woman’s lens, who could be sexy, bold and an intense competitive. We wanted to celebrate the duality of grace and energy.”
“Levi has always made in his denim history, it re -explains in new cultural moments and proves that the redemption is the main topic,” Kenny Mitchell, Levi Straose and Co. Levy’s Global Chief Marketing Officer. “The pool is that our Heritage respects Tihaya will break the new field, will give fans the opportunity to personalize their levels and express their unique style.”
“Pool is” launched with a fully integrated global promotion with television, digital, social media, heartless and brand activation. Extra, the Levi brand will show the extra style content of the worldwide manufacturers on the social media that encourages the audience to create his own style sign. Brand fans and friends will also be invited to participate in experiences that will act as a playground for their own re -imaginations.
The campaign has continued to work on Levi’s Tradition to work with the most celebrated creative talent of our time. Matsoulas Award-winning cinematography Marcel Rive and praised photographer Mason Pool assisted with the Pool Hall to capture the visual essence of the Pool Hall, the building ‘promotion and photography based on ICIC Levi’s legacy.
Note: The title, insight and image of this press release can be refined by fiber 2 fashes workers; The rest of the content remains unchanged.
Fabre 2 Fashion News Desk (RM)
